Growth in vehicle models, options drives increasing demand for premium tires

Innovative Mercury Production Process allows on-demand fulfilment of customer orders

New Luxembourg Facility to begin production in 2019

Advancing its connected-business model, The Goodyear Tire & Rubber Company today announced plans to create a new facility in Luxembourg that utilizes an innovative production process to meet growing customer and consumer demand for premium tires.

Named Mercury, the proprietary process features highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small- batch quantities on-demand for replacement and original equipment customers.

Goodyear Chairman, Chief Executive Officer and President Richard J. Kramer announced Mercury and the company’s plans at the groundbreaking event for the facility here.

“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” said Kramer. “It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high- margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”

“Mercury will advance our connected business model, which aligns all of our assets – from the production floor to consumers who choose Goodyear online and at retail,” he added. “It will complement our existing high-volume facilities and give us a true competitive advantage.”

The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation centre and tire proving grounds. The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually and create approximately 70 new, full-time positions.

The technology used in the Mercury production process was developed and tested over the past five years at Goodyear’s innovation and development centres. The name Mercury is a reference to the mythical god of trade and travel, which inspired the creation of Goodyear’s winged foot logo by company founder Frank A. Seiberling.

Accord de coopération dans le domaine de la conduite connectée et automatisée

Oct 14, 2017

Dans le cadre de leur visite à l’IAA (Internationale Automobil-Ausstellung) de Francfort, le Vice-Premier ministre, ministre de l’Économie, Étienne Schneider, et le ministre du Développement durable et des Infrastructures, François Bausch, ont signé en date du 14 septembre 2017, ensemble avec le ministre fédéral des Transports et des Infrastructures numériques allemand, Alexander Dobrindt, une déclaration commune des gouvernements allemand, français et luxembourgeois concernant la mise en place et la coopération sur un site expérimental numérique commun pour la conduite automatisée et connectée qui est une technologie d’avenir se situant à l’intersection entre la mobilité et la digitalisation.

Industry 4.0, HPC and Big Data – Funding and support opportunities for Luxembourg’s manufacturing industry

Oct 20, 2017

A seminar on Industry 4.0, HPC and Big Data was held at the Luxembourg Chamber of Commerce hosted by the Ministry of the Economy, FEDIL and Luxinnovation on October 19, 2017.  A number of speakers offered valuable insight to Luxembourg companies on the European strategy on Digitising Industry and the funding and support opportunities that are available for Luxembourg’s manufacturing industry.  The ball is now in the court of interested companies to make direct contact and find out more.  


Nov 30, 2017

Robotics and Artificial Intelligence (AI) are changing the Logistics Landscape and the Cluster for Logistics Luxembourg (C4L) organised a conference dedicated to the current and upcoming trends. 140 guests from various sectors took part in the conference held on November 21st 2017 at the Chamber of Commerce and were eager to meet a panel of experts.