Growth in vehicle models, options drives increasing demand for premium tires

Innovative Mercury Production Process allows on-demand fulfilment of customer orders

New Luxembourg Facility to begin production in 2019

Advancing its connected-business model, The Goodyear Tire & Rubber Company today announced plans to create a new facility in Luxembourg that utilizes an innovative production process to meet growing customer and consumer demand for premium tires.

Named Mercury, the proprietary process features highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small- batch quantities on-demand for replacement and original equipment customers.

Goodyear Chairman, Chief Executive Officer and President Richard J. Kramer announced Mercury and the company’s plans at the groundbreaking event for the facility here.

“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” said Kramer. “It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high- margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”

“Mercury will advance our connected business model, which aligns all of our assets – from the production floor to consumers who choose Goodyear online and at retail,” he added. “It will complement our existing high-volume facilities and give us a true competitive advantage.”

The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation centre and tire proving grounds. The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually and create approximately 70 new, full-time positions.

The technology used in the Mercury production process was developed and tested over the past five years at Goodyear’s innovation and development centres. The name Mercury is a reference to the mythical god of trade and travel, which inspired the creation of Goodyear’s winged foot logo by company founder Frank A. Seiberling.

Official launch of the Luxembourg Digital Innovation Hub

Oct 08, 2019

On September 30, 2019, the Luxembourg Digital Innovation Hub (L-DIH) was officially launched in the presence of Deputy Prime Minister and Minister of the Economy Étienne Schneider. As a key element of the national strategy for a data-driven economy, L-DIH is a platform hosted and managed by Luxinnovation. It is part of a European initiative aimed at bringing together supply and demand in the context of the digitisation of industry, in particular SMEs.

Husky unveils a new groundbreaking digitalized end-to-end manufacturing execution process

Feb 07, 2019

Husky Injection Molding Systems, a leading industrial technology provider to the plastics processing community, hosted a one-day event at its EMEA headquarters in Dudelange, Luxembourg to officially unveil its digital, state-of-the-art Next Generation Operating Model (NGOM).

Industry 4.0, HPC and Big Data – Funding and support opportunities for Luxembourg’s manufacturing industry

Oct 20, 2017

A seminar on Industry 4.0, HPC and Big Data was held at the Luxembourg Chamber of Commerce hosted by the Ministry of the Economy, FEDIL and Luxinnovation on October 19, 2017.  A number of speakers offered valuable insight to Luxembourg companies on the European strategy on Digitising Industry and the funding and support opportunities that are available for Luxembourg’s manufacturing industry.  The ball is now in the court of interested companies to make direct contact and find out more.